Hey guys, Sorry for the lack of updates, it’s just things have been a bit dry in tyra news. Tyra.com is still being updated so check that out and hopefully things pick up soon. hang tight.

Demand Media, Inc., a leading online media company, and Bankable, a company focused on beauty and entertainment, today announced an exclusive partnership to create a new digital consumer-focused brand dedicated to beauty and fashion. Together, Demand Media and Tyra Banks plan to launch a multi-platform digital presence embodying her unique philosophy of Beauty Inside & Out, closely supporting her core mission to expand the definition of beauty. The efforts will include the development of an interactive web property, an engaging online video series and unique mobile applications. Per the agreement, Tyra Banks will become a shareholder in Demand Media.

The Beauty and Fashion category is one of the most dynamic and valuable media market segments and the recipient of more than $7.5 billion dollars in 2009 according to Advertising Age. While comScore reports more than 47mm unique US visitors to beauty and fashion sites in April 2010, no dominant site has emerged online.

“I have always been passionate about harnessing my experience and knowledge in the beauty and fashion businesses and creating an engine that would provide my audience with inspirational and instructional content to help them look and feel their best,” said Tyra Banks, Chairwoman and CEO of Bankable. “I am very confident that with Demand Media, that dream is about to become a reality.”
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So after two weeks of the site being offline, it’s finally back. Here’s one of the the updates I missed. Tyra and Company filming top model in Beverly Hills

Well here they are, Tyra’s Polaroid for IMG. This is so exciting, I wonder what her first job would be?

Here are some latest Tyra.com photos shot by Sarah Silver. I love the playful feel to these photos, however the retouching is not my cup of tea, it’s too fake and blurred out for my taste.